The year was 1965. A young man, 13 at the time, sat on the floor bench for the first time with an emerald rough in his hand, and asked to polish it into a gemstone shape, and he was rewarded for a fine job done the very first say by his boss. This marked the love of gems and jewelry for the gentleman and also marked the start of a long rewarding journey for him, one that will go on to become his passion for life. Later on, as the story goes, that man went on to setup an expert gemstone manufacturing followed by one of the best names in the high end finished jewelry today. When his sons joined and expanded the businesses, it was as if life had come full circle. Just like the total vertical integration from months of jungle hunting for beautiful gems in African be wilderness to personally supervising have the exploits from Africa turn into beautiful gems, and then finally be made into handsomely crafted jewelry piece.
That young man is Jitendra Kumar Jain, or JK , as he is commonly reffered to in the trade It's a family thing at Primus Couture and we like it that way. Two sons, Gaurav Jain and Vaibhav Jain are directly handeling various aspects of the business, which has many verticles in mass merchandising and high end jewelry. Passion remains the same, they truly believe in the power of jewelry and the impact it can have on