Believe in the power of jewelry!
An object of beauty is a joy forever, and our jewelry is meant to bring you just that. For the confident woman of day, everyday is special, and special occasions in life are happening every day in a rainbow of colors. Therefore, our jewelry is made to celebrate all those moments that are joyful in life.
Each piece goes thru a journey that is unique to itself. Sometimes it's the rare and exotic gemstone that screams to be married to fine gold under expert craftsmanship, sometimes it's the design inspiration from a trip to the park and seeing the nature bloom in all its color, that brings out the urge to put together a fine jewelry piece to capture that feel and emotion. Sometimes its something more human, a beautiful woman walking her kids back from school and her commitment and motherhood deserves celebration.
It does not matter how the story of any piece starts, at primus couture, the process stays the same, time over time, and the unrelenting attention to details, passionate benchwork-ship, and urge to create a masterpiece all come together to finish a fine jewelry piece. All for just one purpose - to bring joy to the wearer.